The Disney Princesses makes up an immense portion of the Walt Disney corporation, the princesses have shaped the minds of children and adults worldwide, and have had a significant portion of shaping female gender norms in America. Our research question delves into the ideas of the Disney princesses’ costumes and their portrayal of characters, through their created visual persuasive techniques, which has ultimately reflected onto the female gender norms of America. For our research paper, gender norms can best be defined as the following: the determination of how a woman should think, speak, dress, and interact within the context of American society. Thus, carefully analyzing the visual persuasive techniques will answer questions to the following: how Disney is presenting the princesses and how the audience’s current gender norms are affecting Disney’s portrayal of the princesses. It is crucial to study these differences because the Disney princesses are a staple of American culture and are generally cemented in children’s lives to adulthood, and likewise, gender roles are a prominent issue in American society.
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